During the 20th century, many fashion trends have arisen from the streets reflecting the attitudes and politics of a particular time. These trends still have an effect on today's styles.
Cab Calloway in Zoot Suit
Beatniks
The Teddy Boy subculture started in London in the 1950s and rapidly spread across the United Kingdon, soon becoming strongly associated with American rock and roll music of the period. Teddy Boys made it acceptable for young people to care about what they looked like and to dress for show instead of having work or school clothes and Sunday-best. The style featured long drape jackets, usually in dark shades, sometimes with velvet trim collar and pocket flaps; high-waist "drainpipe" trousers, often showing brightly coloured socks. Teddy Girls wore items drape jackets, hobble skirts, long plaits, straw boater hats, cameo brooches, espadrilles and coolie hats.
Teddy Boys
Mods
The term Mod derives from modernist, which was a term used in the 1950s to describe modern jazz musicians and fans. The Mods roots grew from both the beatnik and teddy boy eras. The Mod fashion can be hard to pin down since it was prone to constant reinvention, but generally it consisted of a very tailored look sometimes bordering on androgynous. Male mods adopted a smooth, sophisticated look that emphasized tailor-made Italian suits with narrow lapels, mohair clothes, thin ties, button-down collar shirts, wool or cashmere sweaters, and pointed-toe leather shoes. Female mods dressed more androgynously, with short haircuts, men's trousers or shirts, miniskirts, flats, and little makeup. The use of scooters for transportation is often associated with Mods.
Early 1960s
Hippies
The hippie subculture was originally a youth movement that began in the United States during the early 1960s and spread around the world. The word hippie derives from hipster, and was initially used to describe beatniks who had moved into San Francisco's Haight-Ashbury district. Hippie fashions and values had a major effect on culture, influencing popular music, television, film, literature, and the arts. Fashion styles were essentially a revival of the Flapper silhouette with a new interest in boxy, waistless dress and tunic gowns. Hippies often chose brightly colored clothing and wore unusual styles, such as bell-bottom pants, vests, tie-dyed garments, dashikis, peasant blouses, long, full skirts, and non-Western inspired clothing with Native American, Asian, Indian, African and Latin American motifs.
Circa 1960s
Disco has its roots in New York City gay culture as a rejection of both rock music and the decline of dance music during the late 1960s early 1970s. The timing of the advent of Disco was the same as the introduction of polyester, which was perfect for the dance movements required by disco dancing. Fashions were tight, shiny and sparkly.
Disco fashion
Punk
The Punk subculture is centered around listening to an aggressive genre of rock music called punk rock. The origin of punk rock is debated and arose in the US, UK and Australia around the same time in the mid-1970s. Punk fashion seeks to shock and outrage others by using adapted everyday objects for aesthetic effect: ripped clothing held together by safety pins or wrapped with tape; embellishing ordinary clothing with markers or adorning it with paint; and the usage of household items as clothing (e.g., garbage bags).
Berlin Punks
Circa 1970s
Hip Hop
In the late 1970s an underground urban movement known as "hip-hop" began to develop in the South Bronx area of New York City. The movement embraced graffiti art, break dancing, rap music, and fashion, hip-hop and became the dominant cultural movement of the African American and Hispanic communities in the 1980s. Hip hop fashion origins were in brightly colored name-brand tracksuits, sheepskin, leather bomber jackets, tennis shoes, and gold chains.
Hip hop fashion
Grunge emerged during the mid-1980s in Seattle, Washington. Grunge became commercially successful in the first half of the 1990s, due mainly to the release of Nirvana's Nevermind and Pearl Jam's Ten. The word grunge is believed to be a back-formation from the US slang adjective grungy, which originated in about 1965 as a slang term for "dirty" or "filthy." The fashion style consists primarily of consisted of thrift store items and the typical outdoor clothing (most notably flannel shirts) of the region, as well as a general unkempt appearance.
Emo
The exact origins of the term "emo" are uncertain, but date back to at least 1985. According to Andy Greenwald, author of Nothing Feels Good: Punk Rock, Teenagers, and Emo, "The origins of the term Emo are shrouded in mystery, but it first came into common practice in 1985." Emo remained in relatively obscurity for years and finally broke into the mainstream media in the summer of 2002 with the success of Jimmy Eat World's Bleed American and Dashboard Confessional's Screaming Infidelities. Emo fashion is associated with wearing skinny jeans, sometimes in bright colors, and tight t-shirts (usually short-sleeved) which often bear the names of Emo bands. Studded belts and black wristbands are common accessories in emo fashion. Black Converse sneakers and skate shoes, such as Vans, are popularly worn among people of the emo fashion. Some males also wear thick, black horn-rimmed glasses.